Storix, a modern POS (Point-of-Sale) technology company, needed a brand identity that could communicate trust and reliability to business clients — industries where confidence in your supplier is everything.

I built a comprehensive brand system centered on a clean geometric wordmark with a distinctive "X" motif, anchored by a deep blue and emerald green palette that balances innovation with dependability, supported by a full typography scale, color pairings, communication guidelines, and a photography direction — all documented in a structured 38-page brand guideline. The delivered system covered every channel the brand needed to operate in — email signatures, social media, print collateral, stationery, and a UI dashboard mockup — giving Storix a coherent, professional identity ready to earn the confidence of their market.